/* ============================================================
   Telas Cerca de Mí — HUB / TSG geográfica
   Arletex Design System v3.5 · CSS autocontenido y scopeado.
   Todo vive bajo .ax-page para no afectar header/footer del sitio.
   Base portada de landing-telas-chiapas.css (sistema ax-* genérico)
   + componentes propios del hub: geo-cards de ciudades, audiencias,
   pasos de compra (brick-stack), ledger de razones, vertical split
   tienda física / en línea y manifiesto de cierre.
   ============================================================ */

/* ── Tokens ─────────────────────────────────────────────── */
:root {
    --ax-ink:        #1F2530;
    --ax-paper:      #FAF6EE;
    --ax-cream:      #F2EDE4;
    --ax-white:      #FFFFFF;
    --ax-orange:     #F15A29;
    --ax-orange-deep:#B0401A;
    --ax-purple:     #6A52A2;
    --ax-purple-deep:#4C3A75;
    --ax-yellow:     #FFEB3B;
    --ax-muted:      #6E6A60;
    --ax-muted-dark: #A8A39A;
    --ax-whatsapp:   #25D366;
    --ax-danger:     #E11D48;
    --ax-success:    #00A442;
    --ax-pure-black: #0E0E0E;
    --ax-rule:          rgba(31, 37, 48, 0.14);
    --ax-rule-on-dark:  rgba(250, 246, 238, 0.16);

    --ax-font-display: 'Anton', 'Arial Narrow', sans-serif;
    --ax-font-accent:  'Fraunces', 'Georgia', serif;
    --ax-font-body:    'Lato', system-ui, sans-serif;
    --ax-font-mono:    'JetBrains Mono', 'SF Mono', ui-monospace, monospace;

    --ax-motion-fast: 120ms;
    --ax-motion-base: 200ms;
    --ax-motion-slow: 320ms;
    --ax-ease-out:    cubic-bezier(0.16, 1, 0.3, 1);

    --ax-shadow-card-md:    14px 14px 0 var(--ax-ink);
    --ax-shadow-card-hover: 5px 5px 0 var(--ax-orange);
}

/* ── Base de página (scopeada) ──────────────────────────── */
.ax-page {
    background: var(--ax-white);
    color: var(--ax-ink);
    font-family: var(--ax-font-body);
    -webkit-font-smoothing: antialiased;
    /* clip (no hidden): recorta el desbordamiento horizontal de los mega-textos
       SIN crear un contenedor de scroll, para no romper position:sticky de los hijos. */
    overflow-x: clip;
}
.ax-page *,
.ax-page *::before,
.ax-page *::after { box-sizing: border-box; }
.ax-page img { max-width: 100%; display: block; }
.ax-page ul { margin: 0; padding: 0; list-style: none; }
.ax-page a { text-decoration: none; color: inherit; }
.ax-page h1, .ax-page h2, .ax-page h3, .ax-page h4 { margin: 0; }

.ax-page *:focus-visible {
    outline: 3px solid var(--ax-orange);
    outline-offset: 2px;
}

/* ── Section / Container / Layout ───────────────────────── */
.ax-section { width: 100%; position: relative; background: var(--ax-white); color: var(--ax-ink); }
.ax-section--default { padding: clamp(64px, 8vw, 96px) 0; }
.ax-section--hero    { padding: clamp(96px, 14vw, 160px) 0; }
.ax-section--paper   { background: var(--ax-paper); }
.ax-section--cream   { background: var(--ax-cream); }
.ax-section--ink     { background: var(--ax-ink); color: var(--ax-paper); }
.ax-section--top-border { border-top: 2px solid var(--ax-orange); }

/* Marcos */
.ax-section--side-rule {
    border-left: 3px solid var(--ax-orange);
    padding-left: clamp(20px, 4vw, 56px);
}
.ax-section--side-rule .ax-container { padding-left: 0; }
.ax-section--double-rule { border-top: 1px solid var(--ax-ink); border-bottom: 1px solid var(--ax-ink); }

/* Index-tab: pestaña de archivador sobre el rule superior */
.ax-section--index-tab { border-top: 2px solid var(--ax-ink); }
.ax-section--index-tab > .ax-tab {
    position: absolute;
    top: 0;
    left: clamp(20px, 4vw, 56px);
    transform: translateY(-100%);
    background: var(--ax-ink);
    color: var(--ax-paper);
    font-family: var(--ax-font-mono);
    font-size: .7rem; letter-spacing: .12em; text-transform: uppercase;
    padding: 6px 14px;
}

.ax-container { width: 100%; max-width: 1380px; margin: 0 auto; padding: 0 clamp(20px, 4vw, 56px); }
.ax-container--narrow { max-width: 760px; }

/* ── Tipografía aplicada ────────────────────────────────── */
.ax-display-heavy {
    font-family: var(--ax-font-display); font-weight: 400;
    font-size: clamp(3.5rem, 7.6vw, 6rem); line-height: 0.9;
    letter-spacing: -0.01em; text-transform: uppercase;
}
.ax-display-heavy--xl { font-size: clamp(3.25rem, 10vw, 7rem) !important; line-height: .88; letter-spacing: -0.02em; }
.ax-display-medium {
    font-family: var(--ax-font-display); font-weight: 400;
    font-size: clamp(1.75rem, 3.4vw, 2.75rem) !important; line-height: 0.95;
    letter-spacing: -0.005em; text-transform: uppercase;
}
.ax-display-heavy em, .ax-display-medium em {
    font-family: var(--ax-font-accent); font-style: italic; font-weight: 400;
    text-transform: lowercase; letter-spacing: -0.025em; color: var(--ax-orange);
    display: inline-block;
}
.ax-body {
    font-family: var(--ax-font-body); font-weight: 400;
    font-size: clamp(0.95rem, 1.1vw, 1.0625rem); line-height: 1.65;
}
.ax-body strong { font-weight: 700; }
.ax-brand-bold { font-family: var(--ax-font-body); font-weight: 700; font-size: clamp(1.05rem, 1.4vw, 1.3rem); line-height: 1.4; }
.ax-mono { font-family: var(--ax-font-mono); font-size: clamp(0.65rem, 0.85vw, 0.7rem); letter-spacing: 0.12em; }
.ax-text-muted { color: var(--ax-muted); }

/* ── Eyebrows ───────────────────────────────────────────── */
.ax-eyebrow {
    display: inline-block; font-family: var(--ax-font-body); font-weight: 700;
    font-size: 0.6875rem; letter-spacing: 0.18em; text-transform: uppercase;
    padding: 6px 14px; border: 1px solid var(--ax-ink); border-radius: 9999px; line-height: 1;
}
.ax-eyebrow--orange { background: var(--ax-orange); color: var(--ax-paper); border-color: var(--ax-orange); }
.ax-eyebrow--solid { background: var(--ax-ink); color: var(--ax-paper); border-color: var(--ax-ink); }

.ax-eyebrow-stamp {
    font-family: var(--ax-font-accent); font-style: italic; font-weight: 400;
    font-size: clamp(0.9rem, 1.05vw, 1.1rem); color: var(--ax-muted); line-height: 1.4;
    margin: 0; display: inline-flex; align-items: baseline; gap: 0.6rem; flex-wrap: wrap;
}
.ax-eyebrow-stamp::before {
    content: attr(data-stamp); font-family: var(--ax-font-display); font-style: normal;
    font-size: 0.78rem; letter-spacing: 0.06em; text-transform: uppercase;
    padding: 0.2rem 0.55rem; line-height: 1;
    border: 1px solid var(--ax-orange); color: var(--ax-orange); flex-shrink: 0;
}
.ax-eyebrow-stamp--on-dark { color: var(--ax-muted-dark); }

/* ── Section headers (aperturas) ────────────────────────── */
.ax-section-header { width: 100%; }
/* RunInHeadline — eyebrow inline con el titular */
.ax-section-header--runin {
    display: flex; align-items: center; gap: clamp(.5rem, 1.5vw, 1rem); flex-wrap: wrap;
    margin-bottom: clamp(1.5rem, 3vw, 2.5rem); padding-bottom: clamp(.75rem, 1.5vw, 1rem);
    border-bottom: 1px solid var(--ax-rule);
}
.ax-section-header__divider { font-family: var(--ax-font-accent); font-style: italic; color: var(--ax-orange); font-size: 1.5em; flex-shrink: 0; }

/* IndexRow — titular + conteo con dot-leader */
.ax-section-header--index {
    display: flex; align-items: baseline; gap: .75rem;
    margin-bottom: clamp(1.5rem, 3vw, 2.5rem); padding-bottom: clamp(.75rem, 1.5vw, 1rem);
    border-bottom: 2px solid var(--ax-ink);
}
.ax-section-header__index-leader { flex: 1 1 auto; align-self: flex-end; margin-bottom: .35em; border-bottom: 3px dotted var(--ax-rule); }
.ax-section-header__index-tally { flex: 0 0 auto; color: var(--ax-muted); text-transform: uppercase; white-space: nowrap; }
@media (max-width: 560px) { .ax-section-header--index { flex-wrap: wrap; } .ax-section-header__index-leader { display: none; } .ax-section-header__index-tally { flex-basis: 100%; } }

/* Dossier — stamp + titular, regla inferior */
.ax-section-header--dossier {
    display: grid; grid-template-columns: 1fr; gap: clamp(1rem, 3vw, 3rem);
    padding-bottom: clamp(1.25rem, 2.5vw, 2rem);
    margin-bottom: clamp(1.75rem, 3.5vw, 2.75rem);
    border-bottom: 2px solid var(--ax-ink); align-items: end;
}
@media (min-width: 860px) { .ax-section-header--dossier { grid-template-columns: minmax(0, .35fr) minmax(0, 1fr); } }

/* LabelLateral — rail mono vertical, borde arriba */
.ax-section-header--lateral {
    display: grid; grid-template-columns: auto 1fr;
    gap: clamp(1rem, 3vw, 2.5rem); align-items: start;
    margin-bottom: clamp(2rem, 4vw, 3rem);
    padding-top: clamp(1rem, 2vw, 1.5rem);
    border-top: 2px solid var(--ax-orange);   /* el borde va arriba, no abajo */
}
.ax-section-header__rail { writing-mode: vertical-rl; transform: rotate(180deg); padding-right: clamp(.5rem, 1vw, 1rem); }
.ax-section-header__rail-mono {
    font-family: var(--ax-font-mono); font-size: .7rem; letter-spacing: .3em;
    text-transform: uppercase; color: var(--ax-muted); white-space: nowrap;
}
.ax-section-header__lateral-body { min-width: 0; }
@media (max-width: 640px) {
    .ax-section-header--lateral { grid-template-columns: 1fr; gap: clamp(.75rem, 2vw, 1rem); }
    .ax-section-header__rail { writing-mode: horizontal-tb; transform: none; padding-right: 0; }
}

/* NumberProtagonist — el número como apertura */
.ax-section-header--number {
    display: grid; grid-template-columns: 1fr;
    gap: clamp(1rem, 2vw, 1.5rem); align-items: end;
    margin-bottom: clamp(2.5rem, 5vw, 4rem);
    padding-bottom: clamp(1rem, 2vw, 1.5rem);
    border-bottom: 1px solid var(--ax-rule);
}
@media (min-width: 720px) {
    .ax-section-header--number { grid-template-columns: minmax(0, .38fr) minmax(0, 1fr); gap: clamp(2rem, 4vw, 4rem); }
}
.ax-section-header__big-num {
    font-family: var(--ax-font-display);
    font-size: clamp(5rem, 14vw, 10rem); line-height: .8;
    letter-spacing: -0.04em; color: var(--ax-orange);
    font-variant-numeric: tabular-nums;
}
.ax-section-header__num-body .ax-eyebrow { margin-bottom: clamp(.75rem, 1.5vw, 1rem); }

/* ManifestoClaim — afirmación grande, sin eyebrow */
.ax-section-header--manifesto { text-align: left; max-width: 26ch; margin-bottom: clamp(2rem, 5vw, 3.5rem); }
.ax-section-header__lede {
    font-family: var(--ax-font-accent); font-style: italic;
    font-size: clamp(1.1rem, 1.5vw, 1.4rem); color: var(--ax-muted-dark);
    margin: clamp(1rem, 2vw, 1.5rem) 0 0; max-width: 44ch; line-height: 1.5;
}

/* ── Botones ────────────────────────────────────────────── */
.ax-btn {
    display: inline-flex; align-items: center; gap: 10px; padding: 14px 28px;
    font-family: var(--ax-font-body); font-weight: 700; text-transform: uppercase;
    letter-spacing: 0.05em; border-radius: 0; border: none; cursor: pointer;
    transition: transform var(--ax-motion-fast) var(--ax-ease-out), box-shadow var(--ax-motion-fast) var(--ax-ease-out);
    min-height: 44px; line-height: 1.15;
}
.ax-btn--primary  { background: var(--ax-orange); color: var(--ax-paper); box-shadow: 0 6px 0 var(--ax-orange-deep); }
.ax-btn--whatsapp { background: var(--ax-whatsapp); color: var(--ax-white); box-shadow: 0 6px 0 #0F8C40; }
.ax-btn--ghost    { background: transparent; color: var(--ax-paper); border: 1.5px solid var(--ax-paper); box-shadow: none; }
.ax-btn--lg       { padding: 18px 34px; font-size: 1.02rem; }
.ax-btn--sm       { padding: 11px 18px; font-size: .8rem; }

.ax-interactive--press { transition: transform var(--ax-motion-fast) var(--ax-ease-out), box-shadow var(--ax-motion-fast) var(--ax-ease-out); }
.ax-btn--primary:hover, .ax-btn--whatsapp:hover { transform: translateY(-2px); }
.ax-btn--primary:hover { box-shadow: 0 8px 0 var(--ax-orange-deep); }
.ax-btn--whatsapp:hover { box-shadow: 0 8px 0 #0F8C40; }
.ax-btn--primary:active, .ax-btn--whatsapp:active { transform: translateY(2px); box-shadow: 0 0 0 var(--ax-orange-deep); }
.ax-btn--whatsapp:active { box-shadow: 0 0 0 #0F8C40; }
.ax-btn--ghost:hover { background: var(--ax-orange); color: var(--ax-ink); border-color: var(--ax-orange); }
/* Fix: el reset .ax-page a {color:inherit} le gana a .ax-btn — forzamos color de texto por variante */
.ax-page a.ax-btn--primary,
.ax-page a.ax-btn--ghost { color: var(--ax-paper); }
.ax-page a.ax-btn--whatsapp { color: var(--ax-white); }
.ax-page a.ax-btn--ghost:hover { color: var(--ax-ink); }

/* ── Chips (usos, más destinos) ─────────────────────────── */
.ax-chips { display: flex; flex-wrap: wrap; gap: 10px; margin-top: clamp(1.25rem, 2.5vw, 1.75rem); }
.ax-chip {
    display: inline-flex; align-items: center; min-height: 44px;   /* §12.3 tap-size */
    font-family: var(--ax-font-body); font-weight: 700; font-size: .85rem;
    letter-spacing: .03em; padding: 9px 16px; border: 1.5px solid var(--ax-ink);
    background: var(--ax-white); color: var(--ax-ink);
    transition: background var(--ax-motion-fast) var(--ax-ease-out), color var(--ax-motion-fast) var(--ax-ease-out);
}
.ax-chip i { color: var(--ax-orange); margin-right: 6px; }
a.ax-chip:hover { background: var(--ax-ink); color: var(--ax-paper); }   /* ink-flood */
a.ax-chip:hover i { color: var(--ax-orange); }
.ax-chip--static { background: var(--ax-cream); cursor: default; }

/* ── Prosa / cierre de sección ──────────────────────────── */
.ax-prose p + p { margin-top: 1.1rem; }
.ax-prose em { font-family: var(--ax-font-accent); font-style: italic; color: var(--ax-ink); background: rgba(241, 90, 41, .12); padding: 0 .15em; }
.ax-prose a { color: var(--ax-purple); font-weight: 700; }

/* anchor con offset por header fixed */
.ax-anchor { scroll-margin-top: 130px; }
@media (max-width: 991px) { .ax-anchor { scroll-margin-top: 120px; } }

/* Scroll suave a anclas (solo si el usuario no pidió menos movimiento) */
@media (prefers-reduced-motion: no-preference) { html { scroll-behavior: smooth; } }

/* ════════════════════════════════════════════════════════════
   1 · HERO INTRO — @dossier · Top-rule · paper
   Split de intro SEO + panel de confianza
   ════════════════════════════════════════════════════════════ */
.ax-intro-split { display: grid; gap: clamp(28px, 4vw, 56px); align-items: start; }
@media (min-width: 900px) { .ax-intro-split { grid-template-columns: 1.15fr .85fr; } }
.ax-intro-trust {
    border: 1px solid var(--ax-rule); border-top: 3px solid var(--ax-orange);
    background: var(--ax-white); padding: clamp(20px, 3vw, 28px);
}
.ax-intro-trust__title {
    font-family: var(--ax-font-body); font-weight: 700; font-size: .72rem;
    letter-spacing: .14em; text-transform: uppercase; color: var(--ax-muted); margin-bottom: 16px;
}
.ax-intro-trust ul { display: flex; flex-direction: column; gap: 12px; }
.ax-intro-trust li {
    display: flex; align-items: flex-start; gap: 12px;
    font-family: var(--ax-font-body); font-weight: 700; font-size: .92rem; line-height: 1.35;
    color: var(--ax-ink); padding-bottom: 12px; border-bottom: 1px solid var(--ax-rule);
}
.ax-intro-trust li:last-child { padding-bottom: 0; border-bottom: none; }
.ax-intro-trust li i { color: var(--ax-orange); font-size: 1rem; margin-top: 2px; flex-shrink: 0; width: 18px; text-align: center; }
.ax-intro-actions { display: flex; flex-wrap: wrap; gap: 14px; margin-top: clamp(1.75rem, 3vw, 2.25rem); }

/* ════════════════════════════════════════════════════════════
   2 · ¿TIENDA CERCA? — @news · RunInHeadline · Double-rule · white
   Prosa + panel de datos para consultar cobertura
   ════════════════════════════════════════════════════════════ */
.ax-datos { display: grid; gap: clamp(1.75rem, 3.5vw, 3rem); align-items: start; }
@media (min-width: 940px) { .ax-datos { grid-template-columns: minmax(0, 1.05fr) minmax(0, .95fr); align-items: center; } }

.ax-datos__panel {
    background: var(--ax-cream); border: 2px solid var(--ax-ink); border-top: 4px solid var(--ax-orange);
    padding: clamp(20px, 3vw, 30px); box-shadow: 10px 10px 0 var(--ax-ink);
}
.ax-datos__panel-lede {
    font-family: var(--ax-font-display); text-transform: uppercase; color: var(--ax-ink);
    font-size: clamp(1.3rem, 2.2vw, 1.75rem); line-height: 1; letter-spacing: .01em; margin: 0;
}
.ax-datos__panel-lede em {
    font-family: var(--ax-font-accent); font-style: italic; text-transform: lowercase;
    color: var(--ax-orange); font-weight: 400; letter-spacing: -.025em;
}
.ax-datos__specs { margin: clamp(1.25rem, 2.5vw, 1.75rem) 0 0; display: flex; flex-direction: column; }
.ax-datos__specs li {
    display: grid; grid-template-columns: auto 1fr; column-gap: 14px; row-gap: 2px;
    padding: 13px 0; border-bottom: 1px solid var(--ax-rule);
}
.ax-datos__specs li:first-child { border-top: 1px solid var(--ax-rule); }
.ax-datos__num {
    grid-row: 1 / span 2; align-self: start;
    font-family: var(--ax-font-mono); color: var(--ax-orange);
    font-size: .8rem; letter-spacing: .1em; font-weight: 700; line-height: 1.4;
}
.ax-datos__label {
    font-family: var(--ax-font-body); font-weight: 700; font-size: .98rem;
    text-transform: uppercase; letter-spacing: .03em; color: var(--ax-ink); line-height: 1.3;
}
.ax-datos__note { color: var(--ax-muted); text-transform: uppercase; }
.ax-datos__foot-line {
    font-family: var(--ax-font-accent); font-style: italic; color: var(--ax-ink);
    font-size: clamp(1.1rem, 2vw, 1.45rem); line-height: 1.45; max-width: 34ch;
    margin: 0 0 clamp(1.25rem, 2.5vw, 1.75rem);
}
.ax-datos__foot-line em { font-style: italic; color: var(--ax-orange); }
@media (max-width: 575px) { .ax-datos__panel { box-shadow: 7px 7px 0 var(--ax-ink); } }

/* ════════════════════════════════════════════════════════════
   3 · HUB DE CIUDADES — @dossier · IndexRow · Index-tab · white
   Grid asimétrico (brick) de destinos con interlink geográfico
   ════════════════════════════════════════════════════════════ */
.ax-geo { display: grid; gap: clamp(16px, 2vw, 24px); margin-top: clamp(1.75rem, 3.5vw, 2.75rem); }
@media (min-width: 640px)  { .ax-geo { grid-template-columns: repeat(2, 1fr); } }
@media (min-width: 1024px) { .ax-geo { grid-template-columns: repeat(4, 1fr); } }
/* brick: la primera card (CDMX) y la card "otra ciudad" pesan doble en desktop */
@media (min-width: 1024px) {
    .ax-geo__card--wide { grid-column: span 2; }
}

.ax-geo__card {
    position: relative; display: flex; flex-direction: column; gap: 10px;
    background: var(--ax-white); border: 1.5px solid var(--ax-ink); border-top: 4px solid var(--ax-orange);
    padding: clamp(18px, 2.4vw, 26px); box-shadow: 7px 7px 0 var(--ax-ink);
    transition: transform var(--ax-motion-base) var(--ax-ease-out), box-shadow var(--ax-motion-base) var(--ax-ease-out);
}
.ax-geo__card:hover { transform: translate(-4px, -4px); box-shadow: 11px 11px 0 var(--ax-orange); }   /* lift-orange */
.ax-geo__ref {
    font-family: var(--ax-font-mono); font-size: .64rem; letter-spacing: .16em;
    text-transform: uppercase; color: var(--ax-muted);
    display: flex; align-items: center; gap: 8px;
}
.ax-geo__ref i { color: var(--ax-orange); font-size: .85rem; }
.ax-geo__name {
    font-family: var(--ax-font-display); text-transform: uppercase; line-height: .95;
    font-size: clamp(1.5rem, 2.4vw, 2rem); letter-spacing: .005em; color: var(--ax-ink);
}
.ax-geo__desc {
    font-family: var(--ax-font-body); color: var(--ax-muted);
    font-size: .92rem; line-height: 1.55; margin: 0;
}
.ax-geo__link {
    margin-top: auto; padding-top: 12px;
    display: inline-flex; align-items: center; gap: 9px; align-self: flex-start;
    font-family: var(--ax-font-body); font-weight: 700; font-size: .76rem;
    text-transform: uppercase; letter-spacing: .06em; color: var(--ax-orange);
    border-top: 1px solid var(--ax-rule); width: 100%;
}
.ax-geo__link i { transition: transform var(--ax-motion-base) var(--ax-ease-out); }
.ax-geo__card:hover .ax-geo__link i { transform: translateX(5px); }

/* Card "¿No aparece tu ciudad?" — ink con CTA WhatsApp */
.ax-geo__card--more { background: var(--ax-ink); border-color: var(--ax-ink); }
.ax-geo__card--more .ax-geo__ref { color: var(--ax-muted-dark); }
.ax-geo__card--more .ax-geo__name { color: var(--ax-paper); }
.ax-geo__card--more .ax-geo__name em {
    font-family: var(--ax-font-accent); font-style: italic; font-weight: 400;
    text-transform: lowercase; color: var(--ax-orange); letter-spacing: -.02em;
}
.ax-geo__card--more .ax-geo__desc { color: var(--ax-muted-dark); }
.ax-geo__card--more .ax-geo__cta { margin-top: auto; padding-top: 14px; }
.ax-geo__card--more:hover { box-shadow: 11px 11px 0 var(--ax-orange); }

/* Más destinos (chips de interlink secundario) */
.ax-geo-more { margin-top: clamp(2rem, 3.5vw, 2.75rem); }
.ax-geo-more__title {
    font-family: var(--ax-font-mono); font-size: .7rem; letter-spacing: .16em;
    text-transform: uppercase; color: var(--ax-muted); margin: 0 0 4px;
}

/* ════════════════════════════════════════════════════════════
   4 · TELAS POR ROLLO (USOS) — @technical · LabelLateral · Side-rule
   ════════════════════════════════════════════════════════════ */
.ax-uses { display: grid; gap: clamp(1.75rem, 3.5vw, 3rem); align-items: start; }
@media (min-width: 940px) { .ax-uses { grid-template-columns: minmax(0, 1.1fr) minmax(0, .9fr); } }
.ax-uses__note {
    font-family: var(--ax-font-mono); font-size: .72rem; letter-spacing: .12em;
    text-transform: uppercase; color: var(--ax-muted); line-height: 1.7;
    border-left: 3px solid var(--ax-orange); padding-left: 14px;
    margin: clamp(1.5rem, 2.5vw, 2rem) 0 0;
}
.ax-uses__cta { margin-top: clamp(1.5rem, 3vw, 2rem); }
.ax-uses__aside {
    background: var(--ax-cream); border: 2px solid var(--ax-ink);
    padding: clamp(20px, 3vw, 28px); box-shadow: 10px 10px 0 var(--ax-ink);
}
.ax-uses__aside-title {
    font-family: var(--ax-font-display); text-transform: uppercase; color: var(--ax-ink);
    font-size: clamp(1.2rem, 2vw, 1.6rem); line-height: 1; margin: 0 0 6px;
}
.ax-uses__aside-title em {
    font-family: var(--ax-font-accent); font-style: italic; text-transform: lowercase;
    color: var(--ax-orange); font-weight: 400;
}
.ax-uses__aside-body { font-family: var(--ax-font-body); color: var(--ax-muted); font-size: .92rem; line-height: 1.6; margin: 0; }
@media (max-width: 575px) { .ax-uses__aside { box-shadow: 7px 7px 0 var(--ax-ink); } }

/* ════════════════════════════════════════════════════════════
   4.5 · TELAS MÁS PEDIDAS — @gallery · sin marco · white
   Card slider de producto: grilla de 4 en desktop,
   carrusel scroll-snap de 2 por vista en móvil.
   ════════════════════════════════════════════════════════════ */
.ax-card {
    position: relative;
    display: flex; flex-direction: column; background: var(--ax-white);
    border: 1.5px solid var(--ax-ink); border-radius: 0; box-shadow: var(--ax-shadow-card-md);
    transition: transform var(--ax-motion-base) var(--ax-ease-out), box-shadow var(--ax-motion-base) var(--ax-ease-out);
}
.ax-card--lift:hover { transform: translate(-5px, -5px); box-shadow: 9px 9px 0 var(--ax-orange); }
.ax-card--top-border { border-top: 4px solid var(--ax-orange); }
.ax-card__media { aspect-ratio: 1/1; overflow: hidden; background: var(--ax-cream); min-height: 0; }
.ax-card__media > picture { display: block; width: 100%; height: 100%; }
.ax-card__media img { width: 100%; height: 100%; object-fit: cover; transition: transform var(--ax-motion-slow) var(--ax-ease-out); }
.ax-card--lift:hover .ax-card__media img { transform: scale(1.04); }
.ax-card__body { padding: 20px 22px 8px; display: flex; flex-direction: column; gap: 10px; flex: 1; }
.ax-card__body--simple { justify-content: center; text-align: left; padding-top: 18px; padding-bottom: 6px; }
.ax-card__body--simple .ax-brand-bold { font-size: clamp(1.05rem, 1.5vw, 1.3rem); line-height: 1.25; }
.ax-card__foot { padding: 0 22px 22px; margin-top: auto; }

.ax-cardslider { display: grid; grid-template-columns: repeat(4, 1fr); gap: clamp(16px, 2vw, 24px); }
.ax-slider-hint { display: none; }

@media (max-width: 1023px) {
    .ax-cardslider {
        display: flex;
        grid-template-columns: none;
        gap: 16px;
        overflow-x: auto;
        scroll-snap-type: x mandatory;
        -webkit-overflow-scrolling: touch;
        overscroll-behavior-x: contain;
        scroll-padding-left: clamp(20px, 4vw, 56px);
        /* full-bleed a los bordes del container; el padding re-alinea las cards */
        margin-inline: calc(-1 * clamp(20px, 4vw, 56px));
        padding: 4px clamp(20px, 4vw, 56px) 18px;
        scrollbar-width: thin;
        scrollbar-color: var(--ax-orange) var(--ax-rule);
    }
    .ax-cardslider > .ax-card {
        flex: 0 0 calc((100% - 16px) / 2);   /* 2 visibles (1 gap de 16px) */
        scroll-snap-align: start;
        scroll-snap-stop: always;
        box-shadow: 8px 8px 0 var(--ax-ink);
    }
    .ax-cardslider > .ax-card .ax-card__body { padding: 14px 14px 4px; gap: 7px; }
    .ax-cardslider > .ax-card .ax-brand-bold { font-size: .92rem; line-height: 1.22; }
    .ax-cardslider > .ax-card .ax-card__foot { padding: 0 14px 14px; }
    .ax-cardslider > .ax-card .ax-btn--sm { padding: 9px 13px; font-size: .7rem; gap: 7px; }

    .ax-cardslider::-webkit-scrollbar { height: 6px; }
    .ax-cardslider::-webkit-scrollbar-track { background: var(--ax-rule); }
    .ax-cardslider::-webkit-scrollbar-thumb { background: var(--ax-orange); }

    .ax-slider-hint {
        display: flex; align-items: center; gap: 9px; margin-bottom: 14px;
        font-family: var(--ax-font-mono); font-size: .7rem; letter-spacing: .12em;
        text-transform: uppercase; color: var(--ax-muted);
    }
    .ax-slider-hint i { color: var(--ax-orange); animation: ax-hint-nudge 1.6s var(--ax-ease-out) infinite; }
}
@keyframes ax-hint-nudge { 0%, 100% { transform: translateX(0); } 50% { transform: translateX(4px); } }
@media (prefers-reduced-motion: reduce) { .ax-slider-hint i { animation: none; } }

/* ── Foto enmarcada (prosa con imagen de apoyo) ─────────── */
.ax-photo-frame { margin-top: clamp(1.5rem, 3vw, 2rem); max-width: 520px; }
.ax-photo-frame picture { display: block; }
.ax-photo-frame img { width: 100%; border: 2px solid var(--ax-ink); box-shadow: 10px 10px 0 var(--ax-orange); }
.ax-photo-frame figcaption {
    font-family: var(--ax-font-mono); font-size: .64rem; letter-spacing: .14em;
    text-transform: uppercase; color: var(--ax-muted); margin-top: 16px;
}
@media (max-width: 575px) { .ax-photo-frame img { box-shadow: 6px 6px 0 var(--ax-orange); } }

/* ── Collage masonry (productos confeccionados · asesoría)
   Multicolumna CSS: cada tarjeta adopta la proporción NATIVA de su
   foto (4:7 verticales, 4:3 horizontales) → cero recorte, la imagen
   llena su tarjeta completa. Alternar alta/ancha en el markup
   balancea las columnas (1.75w + 0.75w = 2.5w por columna). ────── */
.ax-collage {
    columns: 3; column-gap: clamp(12px, 1.5vw, 18px);
    margin-top: clamp(1.5rem, 3vw, 2.25rem);
}
.ax-collage__cell {
    position: relative; display: block; overflow: hidden;
    break-inside: avoid; -webkit-column-break-inside: avoid;
    margin-bottom: clamp(12px, 1.5vw, 18px);
    border: 1.5px solid var(--ax-ink); background: var(--ax-cream);
    box-shadow: 6px 6px 0 var(--ax-ink);
    transition: transform var(--ax-motion-base) var(--ax-ease-out), box-shadow var(--ax-motion-base) var(--ax-ease-out);
}
.ax-collage__cell:hover { transform: translate(-4px, -4px); box-shadow: 9px 9px 0 var(--ax-orange); }
.ax-collage__cell picture { display: block; width: 100%; }
.ax-collage__cell img {
    width: 100%; height: auto; display: block;   /* proporción nativa, sin recorte */
    transition: transform var(--ax-motion-slow) var(--ax-ease-out);
}
.ax-collage__cell:hover img { transform: scale(1.04); }
.ax-collage__cap {
    position: absolute; left: 0; right: 0; bottom: 0; z-index: 2;
    display: block; background: var(--ax-ink); color: var(--ax-paper);
    font-family: var(--ax-font-body); font-weight: 700;
    font-size: .78rem; letter-spacing: .04em; text-transform: uppercase;
    padding: 9px 12px; line-height: 1.2;
    border-top: 2px solid var(--ax-orange);
}
.ax-collage__cap .ax-mono { color: var(--ax-muted-dark); margin-left: .6em; }
@media (max-width: 700px) {
    .ax-collage { columns: 2; }
    .ax-collage__cell { box-shadow: 4px 4px 0 var(--ax-ink); }
    .ax-collage__cap { font-size: .7rem; padding: 7px 10px; }
    .ax-collage__cap .ax-mono { display: none; }
}
.ax-thumbstrip-title {
    font-family: var(--ax-font-mono); font-size: .7rem; letter-spacing: .16em;
    text-transform: uppercase; color: var(--ax-muted);
    margin: clamp(2rem, 4vw, 3rem) 0 0;
    display: flex; align-items: center; gap: 12px;
}
.ax-thumbstrip-title::after { content: ''; flex: 1; border-top: 1px solid var(--ax-rule); }

/* ════════════════════════════════════════════════════════════
   5 · ¿QUÉ TIPO DE TELA BUSCAS? — @dossier · Top-rule · paper
   Cards de categoría (pairing) con interlink por uso
   ════════════════════════════════════════════════════════════ */
.ax-pairs { display: grid; gap: clamp(16px, 2vw, 22px); margin-top: clamp(1.75rem, 3.5vw, 2.75rem); }
@media (min-width: 1024px) { .ax-pairs { grid-template-columns: repeat(3, 1fr); } }
@media (min-width: 600px) and (max-width: 1023px) { .ax-pairs { grid-template-columns: repeat(2, 1fr); } }

.ax-pair {
    position: relative; display: flex; flex-direction: column;
    background: var(--ax-white); border: 1.5px solid var(--ax-ink); border-top: 4px solid var(--ax-orange);
    text-decoration: none;
    box-shadow: 6px 6px 0 var(--ax-ink);
    transition: transform var(--ax-motion-base) var(--ax-ease-out), box-shadow var(--ax-motion-base) var(--ax-ease-out);
}
.ax-pair:hover { transform: translate(-4px, -4px); box-shadow: 10px 10px 0 var(--ax-orange); }
.ax-pair__media { position: relative; aspect-ratio: 16/10; overflow: hidden; background: var(--ax-cream); border-bottom: 1.5px solid var(--ax-ink); }
.ax-pair__media picture { display: block; width: 100%; height: 100%; }
.ax-pair__media img { width: 100%; height: 100%; object-fit: cover; transition: transform var(--ax-motion-slow) var(--ax-ease-out); }
.ax-pair:hover .ax-pair__media img { transform: scale(1.05); }
.ax-pair__body { position: relative; display: flex; flex-direction: column; gap: 12px; flex: 1; padding: clamp(18px, 2.2vw, 24px); }
/* El icono vive en el body (sin overflow) y cabalga hacia la foto sin recortarse */
.ax-pair__icon {
    position: absolute; top: 0; left: clamp(14px, 2vw, 20px); transform: translateY(-50%); z-index: 2;
    width: 50px; height: 50px; display: grid; place-items: center;
    background: var(--ax-cream); border: 1.5px solid var(--ax-ink); color: var(--ax-orange); font-size: 1.25rem;
    transition: background var(--ax-motion-base) var(--ax-ease-out), color var(--ax-motion-base) var(--ax-ease-out);
}
.ax-pair:hover .ax-pair__icon { background: var(--ax-orange); color: var(--ax-paper); }
.ax-pair__body { padding-top: clamp(34px, 4vw, 42px); }   /* deja aire al icono que invade */
.ax-pair__project {
    font-family: var(--ax-font-display); text-transform: uppercase; letter-spacing: .01em;
    font-size: clamp(1.3rem, 1.9vw, 1.6rem); color: var(--ax-ink); line-height: 1;
}
.ax-pair__desc { font-family: var(--ax-font-body); color: var(--ax-muted); font-size: .9rem; line-height: 1.55; margin: 0; }
.ax-pair__sep {
    margin-top: auto; padding-top: 10px; border-top: 1px solid var(--ax-rule);
    font-family: var(--ax-font-mono); font-size: .62rem; letter-spacing: .16em; text-transform: uppercase; color: var(--ax-muted);
}
.ax-pair__fabric {
    font-family: var(--ax-font-body); font-weight: 700; text-transform: uppercase; letter-spacing: .05em;
    font-size: .82rem; color: var(--ax-orange);
    display: inline-flex; align-items: center; gap: 10px;
}
.ax-pair__fabric i { font-size: .9em; transition: transform var(--ax-motion-base) var(--ax-ease-out); }
.ax-pair:hover .ax-pair__fabric i { transform: translateX(5px); }

/* ════════════════════════════════════════════════════════════
   6 · AUDIENCIAS (compra en línea) — @fanzine · MegaTextBg · cream
   ════════════════════════════════════════════════════════════ */
.ax-aud { position: relative; }
.ax-aud__head { position: relative; max-width: 64ch; margin: 0 auto clamp(2.25rem, 4.5vw, 3.25rem); text-align: center; }
.ax-aud__head .ax-eyebrow--orange { margin-bottom: clamp(1rem, 2vw, 1.4rem); }
.ax-aud__title { font-size: clamp(2.2rem, 5.4vw, 3.8rem) !important; line-height: .95; }
.ax-aud__lede {
    font-family: var(--ax-font-accent); font-style: italic; color: var(--ax-muted);
    font-size: clamp(1.05rem, 1.7vw, 1.35rem); line-height: 1.5; max-width: 56ch;
    margin: clamp(1rem, 2vw, 1.4rem) auto 0;
}
.ax-aud__burst {
    position: absolute; top: -10px; right: clamp(0px, 4vw, 40px); z-index: 3;
    font-family: var(--ax-font-display); text-transform: uppercase; letter-spacing: .04em;
    font-size: clamp(.78rem, 1.4vw, 1rem); line-height: 1;
    background: var(--ax-yellow); color: var(--ax-ink);
    padding: 9px 15px; transform: rotate(-7deg); box-shadow: 4px 4px 0 var(--ax-ink);
}
.ax-aud__grid { display: grid; gap: clamp(12px, 1.6vw, 18px); }
@media (min-width: 560px)  { .ax-aud__grid { grid-template-columns: repeat(2, 1fr); } }
@media (min-width: 900px)  { .ax-aud__grid { grid-template-columns: repeat(5, 1fr); } }
.ax-aud__item {
    display: flex; flex-direction: column; align-items: flex-start; gap: 10px;
    background: var(--ax-white); border: 1.5px solid var(--ax-ink);
    padding: clamp(14px, 1.8vw, 20px);
    font-family: var(--ax-font-body); font-weight: 700; font-size: .9rem; line-height: 1.3;
    color: var(--ax-ink);
    transition: background var(--ax-motion-base) var(--ax-ease-out), color var(--ax-motion-base) var(--ax-ease-out);
}
.ax-aud__item i { color: var(--ax-orange); font-size: 1.15rem; }
.ax-aud__item:hover { background: var(--ax-ink); color: var(--ax-paper); }   /* ink-flood */
.ax-aud__foot { margin-top: clamp(2rem, 3.5vw, 2.75rem); text-align: center; }
.ax-aud__foot-line {
    font-family: var(--ax-font-accent); font-style: italic; color: var(--ax-ink);
    font-size: clamp(1.05rem, 1.9vw, 1.4rem); line-height: 1.4; margin: 0 auto clamp(1.25rem, 2.5vw, 1.5rem); max-width: 44ch;
}
.ax-aud__foot-line em { font-style: italic; color: var(--ax-orange); }

/* ════════════════════════════════════════════════════════════
   7 · TELAS A DOMICILIO — @dossier · RunInHeadline · white
   Feature split imagen + datos de cotización
   ════════════════════════════════════════════════════════════ */
.ax-feature { display: grid; gap: clamp(1.5rem, 4vw, 3.25rem); align-items: center; }
@media (min-width: 860px) {
    .ax-feature { grid-template-columns: 1fr 1fr; }
    .ax-feature--reverse .ax-feature__media { order: 2; }
}
.ax-feature__media { position: relative; }
.ax-feature__media picture { display: block; }
.ax-feature__media img {
    width: 100%; border: 2px solid var(--ax-ink);
    box-shadow: 12px 12px 0 var(--ax-orange);
}
.ax-feature--reverse .ax-feature__media img { box-shadow: -12px 12px 0 var(--ax-purple); }
.ax-feature__kicker {
    font-family: var(--ax-font-mono); color: var(--ax-orange);
    font-size: .72rem; letter-spacing: .16em; text-transform: uppercase; display: block;
}
.ax-feature__title {
    font-family: var(--ax-font-display); text-transform: uppercase;
    font-size: clamp(1.9rem, 4vw, 3rem) !important; line-height: .95;
    letter-spacing: -.005em; color: var(--ax-ink); margin: 12px 0 0;
}
.ax-feature__title em {
    font-family: var(--ax-font-accent); font-style: italic; font-weight: 400;
    text-transform: lowercase; color: var(--ax-orange); letter-spacing: -.025em;
}
.ax-feature__body {
    font-family: var(--ax-font-body); color: var(--ax-muted);
    font-size: clamp(.95rem, 1.1vw, 1.0625rem); line-height: 1.65;
    margin: clamp(1rem, 2vw, 1.4rem) 0 0; max-width: 60ch;
}
.ax-feature__body strong { color: var(--ax-ink); font-weight: 700; }
.ax-feature__body a { color: var(--ax-purple); font-weight: 700; }
.ax-feature__cta { margin-top: clamp(1.25rem, 2.5vw, 1.75rem); display: flex; flex-wrap: wrap; gap: 14px; }

/* ════════════════════════════════════════════════════════════
   8 · CÓMO COMPRAR (5 PASOS) — @news · NumberProtagonist · Brick-stack
   ════════════════════════════════════════════════════════════ */
.ax-steps { display: flex; flex-direction: column; list-style: none; margin: 0; padding: 0; }
.ax-steps__row {
    position: relative;
    display: grid; grid-template-columns: auto 1fr auto; column-gap: clamp(16px, 2.5vw, 28px);
    align-items: center;
    border-top: 3px solid var(--ax-ink);
    padding: clamp(20px, 3vw, 30px) 0 clamp(20px, 3vw, 30px) 12px;
    transition: transform var(--ax-motion-base) var(--ax-ease-out), padding-left var(--ax-motion-base) var(--ax-ease-out);
}
.ax-steps__row:nth-child(odd) { border-top-color: var(--ax-orange); }   /* brick-stack alterno */
.ax-steps__row::before {   /* side-shift: barra que crece a la izquierda */
    content: ''; position: absolute; left: 0; top: 12px; bottom: 12px; width: 0;
    background: var(--ax-orange);
    transition: width var(--ax-motion-base) var(--ax-ease-out);
}
.ax-steps__row:hover { transform: translateX(4px); padding-left: 22px; }
.ax-steps__row:hover::before { width: 3px; }
.ax-steps__num {
    font-family: var(--ax-font-display);
    font-size: clamp(2.2rem, 4.5vw, 3.5rem); line-height: .85; color: var(--ax-orange);
    font-variant-numeric: tabular-nums; min-width: 2ch;
}
/* Ilustración grande al extremo derecho de la fila (equilibra el vacío) */
.ax-steps__icon {
    width: clamp(110px, 13vw, 170px); height: clamp(110px, 13vw, 170px);
    display: grid; place-items: center; padding: clamp(10px, 1.5vw, 16px);
    background: var(--ax-cream); border: 1.5px solid var(--ax-ink);
    box-shadow: 6px 6px 0 var(--ax-ink);
    transition: transform var(--ax-motion-base) var(--ax-ease-out), box-shadow var(--ax-motion-base) var(--ax-ease-out);
}
.ax-steps__row:hover .ax-steps__icon { transform: translate(-3px, -3px); box-shadow: 9px 9px 0 var(--ax-orange); }
.ax-steps__icon picture { display: block; width: 100%; height: 100%; }
.ax-steps__icon img { width: 100%; height: 100%; object-fit: contain; }
@media (max-width: 640px) {
    .ax-steps__icon { width: 76px; height: 76px; box-shadow: 4px 4px 0 var(--ax-ink); align-self: start; }
}
@media (max-width: 400px) { .ax-steps__icon { display: none; } }   /* orden de sacrificio: decoración primero */
.ax-steps__title {
    font-family: var(--ax-font-display); text-transform: uppercase; line-height: 1;
    font-size: clamp(1.2rem, 2.2vw, 1.7rem); letter-spacing: .005em; color: var(--ax-ink);
}
.ax-steps__desc { font-family: var(--ax-font-body); color: var(--ax-muted); font-size: .95rem; line-height: 1.6; margin: 8px 0 0; max-width: 64ch; }
.ax-steps__cta { margin-top: clamp(2rem, 3.5vw, 2.75rem); }

/* ════════════════════════════════════════════════════════════
   9 · ASESORÍA "¿NO SABES QUÉ TELA?" — @news · DropCap · Side-rule
   ════════════════════════════════════════════════════════════ */
.ax-advice { position: relative; }
.ax-advice__grid { position: relative; display: grid; gap: clamp(2rem, 4vw, 4rem); align-items: start; }
@media (min-width: 920px) { .ax-advice__grid { grid-template-columns: 1fr 1fr; } }
.ax-advice__head .ax-eyebrow--solid { margin-bottom: clamp(1rem, 2vw, 1.5rem); }
.ax-advice__title { font-size: clamp(2.1rem, 4.6vw, 3.4rem) !important; line-height: .95; }
.ax-advice__lede {
    font-family: var(--ax-font-accent); font-style: italic; color: var(--ax-ink);
    font-size: clamp(1.15rem, 1.9vw, 1.5rem); line-height: 1.45;
    margin-top: clamp(1.25rem, 2.5vw, 1.75rem);
}
.ax-advice__dropcap {
    float: left; font-family: var(--ax-font-display); font-style: normal;
    font-size: clamp(3.5rem, 7vw, 5rem); line-height: .72; color: var(--ax-orange);
    padding: .06em .14em 0 0; margin-top: .04em;
}
.ax-advice__mark { font-style: normal; background: var(--ax-ink); color: var(--ax-paper); padding: 0 .14em; }
.ax-advice__body { padding-top: clamp(.25rem, 1.5vw, 1rem); }
.ax-advice__callout {
    border-left: 4px solid var(--ax-orange); background: var(--ax-white);
    padding: 16px 20px; margin-top: clamp(1.5rem, 3vw, 2rem);
    font-family: var(--ax-font-body); color: var(--ax-ink); line-height: 1.6;
    box-shadow: 6px 6px 0 var(--ax-ink);
}
.ax-advice__callout em { font-family: var(--ax-font-accent); font-style: italic; color: var(--ax-orange); font-weight: 400; }
.ax-advice__cta { margin-top: clamp(1.5rem, 3vw, 2rem); }

/* ════════════════════════════════════════════════════════════
   10 · COTIZACIÓN (FormCard) — @fanzine · MegaText · ink
   ════════════════════════════════════════════════════════════ */
.ax-quote { position: relative; overflow: hidden; }
.ax-quote__mega {
    position: absolute; top: 0; left: -.04em; z-index: 0;
    font-family: var(--ax-font-display); text-transform: uppercase;
    font-size: clamp(5rem, 20vw, 16rem); line-height: .82; letter-spacing: -.03em;
    color: rgba(250, 246, 238, 0.045); pointer-events: none; white-space: nowrap; user-select: none;
}
.ax-quote__split { position: relative; z-index: 1; display: grid; gap: clamp(2rem, 4vw, 3.5rem); align-items: center; }
@media (min-width: 940px) { .ax-quote__split { grid-template-columns: minmax(0, .8fr) minmax(0, 1fr); } }
.ax-quote__aside .ax-eyebrow--orange { margin-bottom: clamp(1rem, 2vw, 1.5rem); }
.ax-quote__title {
    color: var(--ax-paper) !important; font-size: clamp(2.1rem, 4.4vw, 3.4rem) !important;
    line-height: .95; max-width: 16ch;
}
.ax-quote__lede {
    font-family: var(--ax-font-accent); font-style: italic; color: var(--ax-muted-dark);
    font-size: clamp(1.05rem, 1.7vw, 1.35rem); line-height: 1.5; max-width: 46ch;
    margin-top: clamp(1.25rem, 2.5vw, 1.75rem);
}
.ax-quote__lede strong { color: var(--ax-paper); }
.ax-quote__points { display: flex; flex-direction: column; gap: 12px; margin-top: clamp(1.5rem, 3vw, 2rem); }
.ax-quote__points li {
    display: flex; align-items: center; gap: 12px;
    font-family: var(--ax-font-body); font-weight: 700; font-size: .95rem; color: var(--ax-paper);
}
.ax-quote__points i { color: var(--ax-orange); width: 22px; text-align: center; font-size: 1.1rem; flex-shrink: 0; }

.ax-quote__form { position: relative; }
.ax-quote__burst {
    position: absolute; top: -18px; right: clamp(8px, 3vw, 28px); z-index: 4;
    font-family: var(--ax-font-display); text-transform: uppercase; letter-spacing: .04em;
    font-size: clamp(.8rem, 1.4vw, 1rem); line-height: 1;
    background: var(--ax-yellow); color: var(--ax-ink);
    padding: 10px 16px; transform: rotate(-7deg); box-shadow: 4px 4px 0 var(--ax-ink);
}
/* FormCard sobre ink: la sombra ink se pierde → naranja para que resalte */
.ax-quote .ax-formca { box-shadow: 14px 14px 0 var(--ax-orange); }
.ax-quote .ax-formca__rule { height: 6px; }
@media (max-width: 575px) { .ax-quote .ax-formca { box-shadow: 8px 8px 0 var(--ax-orange); } }

/* ── FormCard ───────────────────────────────────────────── */
.ax-formca-wrap { padding-bottom: 28px; }
.ax-formca {
    position: relative; background: var(--ax-paper); color: var(--ax-ink);
    border: 2px solid var(--ax-ink); border-radius: 0;
    padding: clamp(28px, 4.5vw, 56px); box-shadow: 14px 14px 0 var(--ax-ink);
}
.ax-formca__rule { position: absolute; top: 0; left: 0; right: 0; height: 4px; background: var(--ax-orange); }
.ax-formca__head { margin-bottom: clamp(24px, 3.5vw, 40px); }
.ax-formca__eyebrow {
    display: inline-block; font-family: var(--ax-font-display); background: var(--ax-orange);
    color: var(--ax-paper); padding: 8px 14px 7px; font-size: 14px; letter-spacing: 0.14em;
    text-transform: uppercase; line-height: 1; margin-bottom: 18px;
}
.ax-formca__title {
    font-family: var(--ax-font-display); text-transform: uppercase; color: var(--ax-ink);
    font-size: clamp(2rem, 5.2vw, 3.5rem); line-height: 0.95; letter-spacing: 0.005em;
    margin: 0 0 16px; max-width: 22ch;
}
.ax-formca__title em { font-family: var(--ax-font-accent); font-style: italic; font-weight: 400; text-transform: lowercase; color: var(--ax-orange); letter-spacing: -0.01em; font-size: 1.02em; }
.ax-formca__lead { font-family: var(--ax-font-accent); font-style: italic; color: #4A5160; font-size: clamp(1rem, 1.6vw, 1.15rem); line-height: 1.5; max-width: 60ch; margin: 0; }

.ax-formca__form { margin-top: 4px; }
.ax-formca__grid { display: grid; grid-template-columns: 1fr; gap: 32px 28px; }
@media (min-width: 768px) { .ax-formca__grid { grid-template-columns: 1fr 1fr; gap: 36px; } }
.ax-formca__field { display: flex; flex-direction: column; gap: 10px; min-width: 0; }
.ax-formca__field--full { grid-column: 1 / -1; }
.ax-formca__fieldset { border: none; padding: 0; margin: 0; }
.ax-formca__label-row { display: inline-flex; align-items: baseline; gap: 10px; }
.ax-formca__num { font-family: var(--ax-font-mono); color: var(--ax-orange); font-size: 13px; letter-spacing: 0.16em; font-weight: 700; line-height: 1; flex-shrink: 0; }
.ax-formca__label { font-family: var(--ax-font-display); text-transform: uppercase; color: var(--ax-ink); font-size: clamp(1rem, 1.6vw, 1.15rem); letter-spacing: 0.04em; line-height: 1.1; }

.ax-formca__input {
    width: 100%; background: var(--ax-white); color: var(--ax-ink);
    border: 2px solid var(--ax-ink); border-radius: 0; padding: 15px 18px;
    font-family: var(--ax-font-body); font-size: 1rem; line-height: 1.3;
    box-shadow: 6px 6px 0 var(--ax-ink);
    transition: transform var(--ax-motion-base) var(--ax-ease-out), box-shadow var(--ax-motion-base) var(--ax-ease-out), border-color var(--ax-motion-base) var(--ax-ease-out);
    -webkit-appearance: none; appearance: none;
}
.ax-formca__input:focus, .ax-formca__input:focus-visible {
    outline: none; border-color: var(--ax-orange);
    transform: translate(-3px, -3px); box-shadow: 9px 9px 0 var(--ax-ink);
}
.ax-formca__input[aria-invalid="true"] { border-color: var(--ax-danger); box-shadow: 6px 6px 0 var(--ax-danger); }
.ax-formca__select { background-image: url("data:image/svg+xml,%3Csvg xmlns='http://www.w3.org/2000/svg' viewBox='0 0 24 24' fill='none' stroke='%231F2530' stroke-width='2.5'%3E%3Cpath d='M6 9l6 6 6-6'/%3E%3C/svg%3E"); background-repeat: no-repeat; background-position: right 14px center; background-size: 18px; padding-right: 44px; }

.ax-formca__radio-row { display: flex; flex-wrap: wrap; gap: 14px; margin-top: 4px; }
.ax-formca__radio-option {
    position: relative; display: inline-flex; align-items: center; gap: 10px; padding: 12px 18px;
    background: var(--ax-white); color: var(--ax-ink); border: 2px solid var(--ax-ink); border-radius: 0;
    cursor: pointer; font-family: var(--ax-font-body); font-weight: 700; font-size: .95rem;
    text-transform: uppercase; letter-spacing: .06em; box-shadow: 4px 4px 0 transparent;
    transition: transform var(--ax-motion-base) var(--ax-ease-out), box-shadow var(--ax-motion-base) var(--ax-ease-out), background var(--ax-motion-base) var(--ax-ease-out), color var(--ax-motion-base) var(--ax-ease-out);
}
.ax-formca__radio-option input { position: absolute; opacity: 0; pointer-events: none; width: 0; height: 0; }
.ax-formca__radio-option:hover { transform: translate(-2px, -2px); box-shadow: 4px 4px 0 var(--ax-ink); }
.ax-formca__radio-option:has(input:checked) { background: var(--ax-ink); color: var(--ax-paper); border-color: var(--ax-ink); transform: translate(-2px, -2px); box-shadow: 4px 4px 0 var(--ax-orange); }
.ax-formca__radio-option:focus-within { outline: 3px solid var(--ax-orange); outline-offset: 3px; }

.ax-formca__actions { margin-top: clamp(32px, 4.5vw, 48px); display: flex; flex-direction: column; align-items: center; gap: 22px; }
.ax-formca__cta {
    display: inline-flex; align-items: center; justify-content: center; gap: 16px;
    padding: clamp(18px, 2.4vw, 24px) clamp(24px, 4vw, 44px);
    background: var(--ax-whatsapp); color: var(--ax-white); border: 2px solid var(--ax-ink); border-radius: 0;
    font-family: var(--ax-font-display); font-size: clamp(1.1rem, 2vw, 1.5rem); letter-spacing: 0.04em;
    text-transform: uppercase; line-height: 1.05; cursor: pointer; box-shadow: 8px 8px 0 var(--ax-ink); text-align: center;
    transition: transform var(--ax-motion-fast) var(--ax-ease-out), box-shadow var(--ax-motion-fast) var(--ax-ease-out);
}
.ax-formca__cta-icon { font-size: 1.6em; line-height: 1; flex-shrink: 0; }
.ax-formca__cta:hover { transform: translate(-3px, -3px); box-shadow: 11px 11px 0 var(--ax-ink); }
.ax-formca__cta:active { transform: translate(2px, 2px); box-shadow: 4px 4px 0 var(--ax-ink); }
.ax-formca__cta:focus-visible { outline: 3px solid var(--ax-ink); outline-offset: 4px; }
.ax-formca__microcopy { font-family: var(--ax-font-accent); font-style: italic; color: #4A5160; font-size: clamp(.95rem, 1.4vw, 1.05rem); text-align: center; max-width: 60ch; margin: 0 auto; line-height: 1.5; }
.ax-formca__microcopy em { font-style: normal; background: var(--ax-orange); color: var(--ax-paper); padding: 1px 8px; font-family: var(--ax-font-display); font-size: .85em; letter-spacing: .04em; text-transform: uppercase; }

@media (max-width: 575px) {
    .ax-formca { box-shadow: 8px 8px 0 var(--ax-ink); }
    .ax-formca__title { font-size: clamp(1.75rem, 8vw, 2.4rem); }
    .ax-formca__input { box-shadow: 4px 4px 0 var(--ax-ink); }
    .ax-formca__input:focus, .ax-formca__input:focus-visible { box-shadow: 7px 7px 0 var(--ax-ink); }
    .ax-formca__cta { box-shadow: 6px 6px 0 var(--ax-ink); }
    .ax-formca__cta:hover { box-shadow: 9px 9px 0 var(--ax-ink); }
}

/* ════════════════════════════════════════════════════════════
   11 · ¿POR QUÉ ARLETEX? — @almanac · IndexRow · Double-rule · paper
   Ledger de razones con dot-leader
   ════════════════════════════════════════════════════════════ */
.ax-ledger { display: flex; flex-direction: column; margin: 0; }
.ax-ledger__row {
    display: grid; grid-template-columns: auto 1fr; column-gap: clamp(14px, 2vw, 22px);
    align-items: baseline;
    padding: clamp(16px, 2.2vw, 22px) 0;
    border-bottom: 1px solid var(--ax-rule);
}
.ax-ledger__row:first-child { border-top: 1px solid var(--ax-rule); }
.ax-ledger__num {
    font-family: var(--ax-font-mono); color: var(--ax-orange); font-weight: 700;
    font-size: .8rem; letter-spacing: .1em;
}
.ax-ledger__label {
    display: flex; align-items: baseline; gap: .6em; min-width: 0; flex-wrap: wrap;
    font-family: var(--ax-font-display); text-transform: uppercase; line-height: 1;
    font-size: clamp(1.2rem, 2.2vw, 1.7rem); color: var(--ax-ink); margin: 0;
}
.ax-ledger__label::after {
    content: ""; flex: 1; min-width: 40px; margin: 0 .5em;
    border-bottom: 2px dotted var(--ax-rule); transform: translateY(-.2em);
}
.ax-ledger__value {
    font-family: var(--ax-font-body); color: var(--ax-muted);
    font-size: .92rem; line-height: 1.55; margin: 6px 0 0; grid-column: 2; max-width: 70ch;
}
@media (max-width: 560px) { .ax-ledger__label::after { display: none; } }

/* ════════════════════════════════════════════════════════════
   12 · ¿CERCA DE PUEBLA O TLAXCALA? — @showcase · Vertical split
   Pane cream (visita la tienda) + pane ink (consulta antes)
   ════════════════════════════════════════════════════════════ */
.ax-vsplit { display: grid; }
@media (min-width: 860px) { .ax-vsplit { grid-template-columns: 1fr 1fr; min-height: clamp(360px, 44vw, 480px); } }
.ax-vsplit__pane {
    padding: clamp(48px, 7vw, 88px) clamp(24px, 4vw, 64px);
    display: flex; flex-direction: column; justify-content: center; align-items: flex-start;
    gap: clamp(14px, 2vw, 20px);
}
.ax-vsplit__pane--light { background: var(--ax-cream); color: var(--ax-ink); }
.ax-vsplit__pane--dark  { background: var(--ax-ink); color: var(--ax-paper); }
.ax-vsplit__kicker {
    font-family: var(--ax-font-mono); font-size: .72rem; letter-spacing: .16em;
    text-transform: uppercase; color: var(--ax-orange);
}
.ax-vsplit__title { font-size: clamp(1.9rem, 3.6vw, 2.9rem) !important; line-height: .95; }
.ax-vsplit__pane--dark .ax-vsplit__title { color: var(--ax-paper); }
.ax-vsplit__body { font-family: var(--ax-font-body); font-size: .98rem; line-height: 1.65; max-width: 52ch; margin: 0; }
.ax-vsplit__pane--light .ax-vsplit__body { color: var(--ax-muted); }
.ax-vsplit__pane--dark .ax-vsplit__body { color: var(--ax-muted-dark); }
.ax-vsplit__body strong { font-weight: 700; }
.ax-vsplit__pane--light .ax-vsplit__body strong { color: var(--ax-ink); }
.ax-vsplit__pane--dark .ax-vsplit__body strong { color: var(--ax-paper); }
.ax-vsplit__cta { margin-top: clamp(.5rem, 1vw, .75rem); }

/* ════════════════════════════════════════════════════════════
   13 · FAQ — layout 2 columnas + items tipo card
   ════════════════════════════════════════════════════════════ */
.ax-faqsec__grid { display: grid; gap: clamp(2rem, 4vw, 3.5rem); align-items: start; }
@media (min-width: 940px) { .ax-faqsec__grid { grid-template-columns: minmax(0, .82fr) minmax(0, 1.18fr); } }
@media (min-width: 940px) { .ax-faqsec__aside { position: sticky; top: 130px; } }
.ax-faqsec__aside .ax-eyebrow--orange { margin-bottom: clamp(1rem, 2vw, 1.5rem); }
.ax-faqsec__title { font-size: clamp(2rem, 4.4vw, 3.2rem) !important; line-height: .95; }
.ax-faqsec__note {
    font-family: var(--ax-font-accent); font-style: italic; color: var(--ax-muted);
    font-size: clamp(1.05rem, 1.6vw, 1.25rem); line-height: 1.5; max-width: 40ch;
    margin: clamp(1.25rem, 2.5vw, 1.75rem) 0;
}
.ax-faqsec__cta { margin-top: 4px; }

.ax-faq { display: flex; flex-direction: column; gap: 12px; }
.ax-faq__item {
    background: var(--ax-white); border: 1.5px solid var(--ax-rule);
    transition: border-color var(--ax-motion-base) var(--ax-ease-out), box-shadow var(--ax-motion-base) var(--ax-ease-out);
}
.ax-faq__item:hover { border-color: var(--ax-ink); }
.ax-faq__item[open] {
    border-color: var(--ax-ink); border-left: 4px solid var(--ax-orange);
    box-shadow: 5px 5px 0 var(--ax-ink);
}
.ax-faq__q {
    list-style: none; cursor: pointer;
    display: flex; align-items: center; justify-content: space-between; gap: 18px;
    padding: clamp(15px, 2vw, 19px) clamp(16px, 2.2vw, 22px);
    font-family: var(--ax-font-body); font-weight: 700; font-size: clamp(.98rem, 1.4vw, 1.12rem);
    line-height: 1.35; color: var(--ax-ink);
    transition: color var(--ax-motion-fast) var(--ax-ease-out);
}
.ax-faq__q::-webkit-details-marker { display: none; }
.ax-faq__q::after {
    content: '+'; flex-shrink: 0;
    width: 30px; height: 30px; display: grid; place-items: center;
    font-family: var(--ax-font-display); font-size: 1.35rem; line-height: 1;
    background: var(--ax-cream); color: var(--ax-orange); border: 1.5px solid var(--ax-ink);
    transition: transform var(--ax-motion-base) var(--ax-ease-out),
                background var(--ax-motion-base) var(--ax-ease-out),
                color var(--ax-motion-base) var(--ax-ease-out);
}
.ax-faq__item[open] .ax-faq__q { color: var(--ax-orange); }
.ax-faq__item[open] .ax-faq__q::after {
    transform: rotate(45deg); background: var(--ax-orange); color: var(--ax-paper); border-color: var(--ax-orange);
}
.ax-faq__a {
    font-family: var(--ax-font-body); font-size: clamp(.95rem, 1.1vw, 1.0625rem);
    line-height: 1.65; color: var(--ax-muted); max-width: 70ch;
    padding: 0 clamp(16px, 2.2vw, 22px) clamp(16px, 2.2vw, 20px); margin: 0;
}

/* Wrapper que la WAAPI anima en altura (apertura/cierre suave) */
.ax-reveal { overflow: hidden; }

/* ════════════════════════════════════════════════════════════
   14 · MANIFIESTO DE CIERRE — @manifest · ManifestoClaim · ink
   ════════════════════════════════════════════════════════════ */
.ax-close { position: relative; }
.ax-close__title { color: var(--ax-paper); max-width: 20ch; }
.ax-close__actions { display: flex; flex-wrap: wrap; gap: 14px; margin-top: clamp(1.75rem, 3vw, 2.5rem); }

/* ════════════════════════════════════════════════════════════
   PROMO BANNERS — carrusel (Bootstrap 4)
   Radius 0, borde ink + sombra offset, controles cuadrados.
   ════════════════════════════════════════════════════════════ */
.ax-promo-band { padding: clamp(28px, 4.5vw, 48px) 0; }
.ax-promo-band--paper { background: var(--ax-paper); }
.ax-promo-band--cream { background: var(--ax-cream); }

.ax-promo { position: relative; }
.ax-promo__viewport {
    position: relative; border: 2px solid var(--ax-ink); border-radius: 0;
    box-shadow: 10px 10px 0 var(--ax-orange); overflow: hidden; background: var(--ax-cream);
}
.ax-promo .carousel-item picture { display: block; }
.ax-promo .carousel-item img { width: 100%; display: block; }

.ax-promo__ctrl {
    width: clamp(44px, 5vw, 56px); height: clamp(44px, 5vw, 56px);   /* §12.3 tap-size ≥44px */
    top: 50%; bottom: auto; transform: translateY(-50%) scale(.92);
    background: var(--ax-ink); border: 2px solid var(--ax-paper); border-radius: 0;
    opacity: 0; visibility: hidden; display: flex; align-items: center; justify-content: center;
    box-shadow: 4px 4px 0 var(--ax-orange);
    transition: opacity var(--ax-motion-base) var(--ax-ease-out), visibility var(--ax-motion-base) var(--ax-ease-out),
                background var(--ax-motion-fast) var(--ax-ease-out), transform var(--ax-motion-fast) var(--ax-ease-out), box-shadow var(--ax-motion-fast) var(--ax-ease-out);
}
.ax-promo__ctrl--prev { left: clamp(10px, 1.6vw, 18px); }
.ax-promo__ctrl--next { right: clamp(10px, 1.6vw, 18px); }
.ax-promo:hover .ax-promo__ctrl,
.ax-promo:focus-within .ax-promo__ctrl { opacity: 1; visibility: visible; transform: translateY(-50%) scale(1); }
.ax-promo__ctrl:hover { background: var(--ax-orange); transform: translateY(-50%) translate(-2px, -2px); box-shadow: 6px 6px 0 var(--ax-ink); }
.ax-promo__ctrl:focus-visible { outline: 3px solid var(--ax-orange); outline-offset: 3px; }
@media (hover: none) {
    .ax-promo__ctrl { opacity: 1; visibility: visible; transform: translateY(-50%) scale(1); }
}
.ax-promo__ico { width: 46%; height: 46%; background: center / contain no-repeat; }
.ax-promo__ctrl--prev .ax-promo__ico { background-image: url("data:image/svg+xml,%3Csvg xmlns='http://www.w3.org/2000/svg' viewBox='0 0 24 24' fill='none' stroke='%23FAF6EE' stroke-width='3' stroke-linecap='round' stroke-linejoin='round'%3E%3Cpath d='M15 18l-6-6 6-6'/%3E%3C/svg%3E"); }
.ax-promo__ctrl--next .ax-promo__ico { background-image: url("data:image/svg+xml,%3Csvg xmlns='http://www.w3.org/2000/svg' viewBox='0 0 24 24' fill='none' stroke='%23FAF6EE' stroke-width='3' stroke-linecap='round' stroke-linejoin='round'%3E%3Cpath d='M9 18l6-6-6-6'/%3E%3C/svg%3E"); }

.ax-promo .carousel-indicators { margin-bottom: 10px; }
.ax-promo .carousel-indicators li {
    width: 22px; height: 5px; border-radius: 0; background: var(--ax-paper);
    border: 1px solid var(--ax-ink); opacity: .65; box-shadow: 2px 2px 0 rgba(31,37,48,.35);
}
.ax-promo .carousel-indicators li.active { background: var(--ax-orange); opacity: 1; }

/* ── Motion-safe ────────────────────────────────────────── */
@media (prefers-reduced-motion: reduce) {
    .ax-page *, .ax-page *::before, .ax-page *::after {
        animation-duration: 0.01ms !important; animation-iteration-count: 1 !important;
        transition-duration: 0.01ms !important; scroll-behavior: auto !important;
    }
    .ax-geo__card:hover, .ax-geo__card:hover .ax-geo__link i,
    .ax-pair:hover, .ax-pair:hover .ax-pair__fabric i,
    .ax-pair:hover .ax-pair__media img,
    .ax-steps__row:hover, .ax-steps__row:hover .ax-steps__icon,
    .ax-collage__cell:hover, .ax-collage__cell:hover img,
    .ax-card--lift:hover, .ax-card--lift:hover .ax-card__media img,
    .ax-formca__input:focus, .ax-formca__radio-option:hover,
    .ax-formca__radio-option:has(input:checked),
    .ax-formca__cta:hover, .ax-formca__cta:active,
    .ax-promo__ctrl:hover { transform: none; }
    .ax-steps__row:hover { padding-left: 12px; }
}